GrantHero
Digital · Cyber & AI Innovate UK Investor Partnerships Full Support

How AVIEL paired an Innovate UK grant with its equity round

Investor Partnerships funds the project your investor is already backing. AVIEL used it to add a £300k grant to an Osney Capital round, on a second application, scored 26 points above the first.

The starting point

A funded round, and a grant that could stretch it

AVIEL builds cybersecurity and AI technology, and had Osney Capital ready to invest. Investor Partnerships exists for exactly that moment: Innovate UK co-funds the R&D an investor is already backing, so the round goes further.

The team had applied for a grant once before, unaided, and scored 53%, about where most first bids land in a process that funds roughly one in ten. The technology and the story were there. What a second application needed was the narrative shaped to what assessors actually score.

What we did

Shape the case to the assessor, and to the investor

  1. 1

    Read the first bid before writing a word

    GrantHero

    We started from the earlier application and its feedback. The diagnosis was clear and common: strong substance, organised around the company rather than around the scored questions.

  2. 2

    Guided the narrative into the shape assessors expect

    GrantHero

    Mark drafted with the team, a sharper statement of need, novelty that was evidenced rather than asserted, a credible route to market, and the impact framed in the funder’s terms.

  3. 3

    Made grant and equity read as one plan

    GrantHero

    Investor Partnerships turns on additionality: showing that public and private money together do more than either alone. We worked with AVIEL and Osney on the investor side so the grant and the aligned investment told a single, coherent story.

The result

Funded at 79.3%

£300k
Innovate UK grant
79.3%
Assessor score
+26 pts
on the first application

The application scored 79.3% and was funded, adding £300,000 of grant to Osney Capital’s investment in the project.

We don’t claim the assessor’s decision. But the same team and the same technology went from 53% to 79% between two applications, the difference was how the case was made, and that’s the part that can be repeated.

It was the first time we’ve used assistance for an application, and the first time we’ve been successful! Mark quickly ‘got it’. He guided our knowledge and narrative into a form that would match the shape of requirements for an assessor. Very smooth process.
PG
Peter Griffin
AVIEL Technologies · Trustpilot review